Apple of Direct Sales

Enabling, engaging and empowering our people by continuously enhancing their competency and imbibing a culture of Ownership
Investing significantly in Research, Innovation and Analytics to keep upgrading our product offering.
Making the organization system driven by refining existing processes and leveraging IT to improve our efficiencies and decision-making.
Aligning the supply chain to our ambitious goals and consolidating processes to achieve critical efficiencies.
Building a social media community by engaging experts to create value-enhancing quality of life.
Building and continuing to enhance brand value with focused activities.
Expanding and Engaging Business partner's networks by providing business opportunities and sustainable growth.

Passion - We do whatever it takes to deliver and this fuels our belief in the power of dreams.
Determination - Finding a Way or Creating a Way.
Progressive - To Fall is our first attempt to learn. We are forward-looking and welcome Change in all aspects.
Ethics - We regard fairness & honesty as integral to all that we do with Zero tolerance for unethical practises.
Customer First - Focusing on delivering a promising and joyful customer experience in all interactions.
Agility - We adapt proactively, respond rapidly and display flexibility to Present & Future developments